PRODUCT CLASSIFICATION
Rolled Tobacco is the loose tobacco sold for the purpose of making hand-rolled cigarettes and it’s very popular because it gives users more control over the amount of substance they consume.
It is common particularly in Europe and parts of Asia and it’s perceived as a cost-effective alternative and a more customizable experience.
Rolled Tobacco is a part of Tobacco & substitutes, a category that includes a wide range of products, for example Cigarettes containing tobacco, Cigars, cheroots and cigarillos, containing tobacco, and Cigars, cheroots, cigarettes, with tobacco substitute.
It also has a Product Complexity Index of -1, ranking 858 out of 1044 products in 2023.
This post will not consider the Rolled Tobacco trade in general, but it will be focused on the Polish market, the largest exporter of this product in the world.
EXPORT
In 2023, Poland exported an amount of $5.42B worth of Rolled Tobacco, becoming the largest exporter of this category out of 180 countries in the world, with an estimated percentage of 19 of share in global exports; during the same year, Rolled Tobacco was the 8th most exported product in Poland out of 1215.
The main destinations of the country’s exports were
- Germany - $2.24B;
- Spain - $724M;
- Italy - $334M;
- Saudi Arabia - $206M;
- United Kingdom - $174M.
IMPORT
In 2023 it was estimated that Poland imported around $60.8M of Rolled Tobacco, becoming the 71st largest importer of the product in the world out of 223 countries, with a 0.21% of share in global imports; during the same year, Rolled Tobacco was the 590th most imported product in the country out of 1213.
This category was imported primarily from
- Germany - $19.5M;
- Lithuania - $10.7M;
- Romania - $7.29M;
- Czechia - $5.82M;
- Turkey - $4.1M.
GROWTH POTENTIAL
According to the source, the destinations with the highest export growth potential for Rolled Tobacco from Poland are Czechia, with an estimated +$15.9M, followed by Slovakia, with +$10.3M, and United Arab Emirates, around +$6.48M.
On the other hand, between 2022 and 2023, the fastest growing markets for the category’s imports and exports in Poland were the following
MARKETS FOR ROLLED TOBACCO EXPORTS
- Germany - $1.14B;
- Spain - $131M;
- Slovakia - $54.6M.
MARKETS FOR ROLLED TOBACCO IMPORTS
- Lithuania - $3.55M;
- Cuba - $2.29M;
- Romania - $1.62M.
CONCLUSIONS
Despite growing health awareness and tighter regulations, Rolled Tobacco continues to hold its place in the global trade.
In 2023, Poland became the leader in the exportation scenario of this category and that’s a reflection of its ability to meet international demand more competitively, in a market increasingly driven by pricing, efficiency and regional production strength.
Source: https://oec.world/en
