PRODUCT CLASSIFICATION
Books, Newspapers & Other Prints are part of Paper Goods, a category that includes a wide range of editorial products, for example Brochures, Documents of title (bonds etc), unused stamps, Postcards, Weeklies, Maps, Musical Scores and Calendars.
They’re significant not only from a cultural perspective, because they help preserve our heritage, promote literacy and understand other people’s traditions, but also economically, because they reflect a country’s publishing capacity and its influence in the global landscape of information and knowledge.
The category has a Product Complexity Index of 0.46, ranking 17 out of 96 products in 2023.
This post will not consider the Books, Newspapers & Other Prints trade in general, but it will be focused on the German market, the third largest exporter of this product in the world, just behind United States and United Kingdom.
EXPORT
In 2023, Germany exported an amount of $3.67B worth of Books, Newspapers & Other Prints, becoming the 3rd largest exporter of this category out of 226 countries in the world, with an estimated percentage of 10.7 of share in global exports; during the same year, Books, Newspapers & Other Prints were the 44th most exported product in Germany out of 96 products.
The main destinations of the country’s exports were
- Switzerland - $660M;
- Austria - $552M;
- France - $335M;
- Poland - $326M;
- Netherlands - $255M.
IMPORT
In 2023 it was estimated that Germany imported around $2.8B of Books, Newspapers & Other Prints, becoming the 2nd largest importer of the product in the world out of 226 countries, with an 8.12% share in global imports; during the same year, Books, Newspapers & Other Prints were the 59th most imported product in the country out of 96.
They were imported primarily from
- Poland - $767M;
- Czechia - $326M;
- United Kingdom - $205M;
- China - $198M;
- Netherlands - $189M.
GROWTH POTENTIAL
According to the source, the destinations with the highest export growth potential for Books, Newspapers & Other Prints from Germany are France, with an estimated +$115M, followed by United States, with +$86.9M, and Netherlands, around +$72.2M.
On the other hand, between 2022 and 2023, the fastest growing markets for the category’s imports and exports in Germany were the following:
MARKETS FOR BOOKS, NEWSPAPERS & OTHER PRINTS EXPORTS
- Haiti - $57.7M;
- Austria - $45.6M;
- Uganda - $13.4M.
MARKETS FOR BOOKS, NEWSPAPERS & OTHER PRINTS IMPORTS
- Netherlands - $14.1M;
- Spain - $11.9M;
- Greece - $8.29M.
CONCLUSIONS
The fact that Germany is the third leader in the global market for the export of Books, Newspapers & Other Prints highlights its strong publishing tradition and the central role it plays in the dissemination of culture and knowledge.
With a solid printing industry and internationally renowned publishing houses, Germany is still a main character in this kind of trade.
Source: https://oec.world/en
